Inspired by happy gurgling sound made by babies, the word “Aagghhoo” is a joyful expression of babyhood. We like to call ourselves ‘interpreters’ of every newborn's emotional and comfort needs. We aim to “Design with Empathy” by understanding the instinct of touch, sound and perception.
As a slow and essentialist baby brand, we promise to spoil you for 'less but the perfect choice'.
“It seems everyone is striving for a simpler, more sustainable and meaningful life. Handmade clothes sourced ethically and made locally is a privilege today. Conscious about how we live, we’ve always valued what we use, what has gone into making it and who has made it.
My 4 year old son, has worn the Aagghhoo Mulmul Jhablas and pyjamas every other day and practically lives in them. Easy to maintain and the feel of the cotton gets better with every wash. It’s been the best thing I’ve bought for him so far. Navdeep has definitely a knack for natural colours and texture that has translated into the most beautiful children’s clothes. Aagghhoo has helped us step graciously into the slow living movement.”
The clothes I bought from here were one of my baby’s first clothes and I couldn’t be happier when I received the package on time during the pandemic. One doesn’t have to think twice about purchasing from here because the quality of the fabric, the ease to put on the clothes on an active baby helps me so much as a first time mom. The best thing about the clothes from here are that most of them grow with the baby. I had ordered a couple of customised products and Navdeep has been amazing in helping me choose them right. Thank you so much for all the help and for also coming up with such amazing eco-friendly products.
Aagghhoo is a brand I discovered through a exhibition , & the first thing I noticed was how vibrant and colourful the stall looked, when I picked up a few pieces in the beginning .
I discovered how they're all made of natural colours and are waste free, they're all very child friendly, and that's why it makes it so easy to trust them.
We love Aagghhoo for the beautiful, light fabrics and no nasties! We are always looking for local, sustainable brands that reflect our own approach to parenting (gender neutral, Earth-friendly products, not mass produced) and Aagghhoo hits all of those spots- plus Leo looks too cute in the onsies 💜
Aagghhoo’s products are as beautiful as their philosophy. It is designed and made by a mom. That clearly shows. While I do hear a lot of chatter around sustainability and eco consciousness, very few kid’s brands are actually doing it. Aagghhoo is doing this incredibly well with their use of natural colours and materials. My Mila loves aagghhoo rompers. It’s comfy and made for the kids on the move. Added bonus, I don’t fret if she chews on her romper like I usually do cause with Aagghhoo I know there are no harmful chemicals that goes into making it. Lovely product and my sincere appreciation for the makers!
Celebration Collection - Nakshatram
Museum of Wonders
Small Steps, Big Change - Blog
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