Inspired by happy gurgling sound made by babies, the word ‘aagghhoo’ is a joyful expression of babyhood. We like to call ourselves ‘interpreters’ of every newborn's emotional and ergonomic needs. and strive to design around instinct of touch, sound and perception. As a slow and essentialist baby brand, we promise to spoil you for 'less but the perfect choice'.
“It seems everyone is striving for a simpler, more sustainable and meaningful life. Handmade clothes sourced ethically and made locally is a privilege today. Conscious about how we live, we’ve always valued what we use, what has gone into making it and who has made it.
My 4 year old son, has worn the Aagghhoo Mulmul Jhablas and pyjamas every other day and practically lives in them. Easy to maintain and the feel of the cotton gets better with every wash. It’s been the best thing I’ve bought for him so far. Navdeep has definitely a knack for natural colours and texture that has translated into the most beautiful children’s clothes. Aagghhoo has helped us step graciously into the slow living movement.”
The clothes I bought from here were one of my baby’s first clothes and I couldn’t be happier when I received the package on time during the pandemic. One doesn’t have to think twice about purchasing from here because the quality of the fabric, the ease to put on the clothes on an active baby helps me so much as a first time mom. The best thing about the clothes from here are that most of them grow with the baby. I had ordered a couple of customised products and Navdeep has been amazing in helping me choose them right. Thank you so much for all the help and for also coming up with such amazing eco-friendly products.
Aagghhoo is a brand I discovered through a exhibition , & the first thing I noticed was how vibrant and colourful the stall looked, when I picked up a few pieces in the beginning .
I discovered how they're all made of natural colours and are waste free, they're all very child friendly, and that's why it makes it so easy to trust them.
We love Aagghhoo for the beautiful, light fabrics and no nasties! We are always looking for local, sustainable brands that reflect our own approach to parenting (gender neutral, Earth-friendly products, not mass produced) and Aagghhoo hits all of those spots- plus Leo looks too cute in the onsies 💜
Aagghhoo’s products are as beautiful as their philosophy. It is designed and made by a mom. That clearly shows. While I do hear a lot of chatter around sustainability and eco consciousness, very few kid’s brands are actually doing it. Aagghhoo is doing this incredibly well with their use of natural colours and materials. My Mila loves aagghhoo rompers. It’s comfy and made for the kids on the move. Added bonus, I don’t fret if she chews on her romper like I usually do cause with Aagghhoo I know there are no harmful chemicals that goes into making it. Lovely product and my sincere appreciation for the makers!
Confused about how much to buy before baby's arrival?
Capsule Wardrobes helps you buy the right amount of products for the first 2-3 months for a newborn baby. They are versatile, can be mixed matched with the right selection of newborn friendly styles.
Because we want mothers to take care of themeselves and their baby during the first 40 days. And leave the wardrobe worries to us!
Aagghhoo Stories - Blog
Waste Free Living
October 06, 2020
Conscious parenting can be a lot more fun. We get to think out of the box solutions, literally with any material. Living waste free everyday doesn't need to be preachy and that's what we wanted...
October 06, 2020
Nurseries are a delightful mess. Among the many things we buy for our babies, textiles in the form of clothing, blankets, pillows etc are a major part. Literally every month fresh clothes are bought and...
October 06, 2020
Natural colours are special for many reasons, especially for children. They are non-toxic, gentle, safe, healing, medicinal and healthy in every possible way. Children can form the most beautiful of connections with nature while growing...
Our Favourite Pick
Designing for children has been the most elevated and life changing experience for us.
We learn and unlearn so many things everyday and this never stops. Story of each birth, motherhood and babyhood inspires us. Here is our favourite research led product for every newborn baby. Our Rompers are quintessential for a baby's wardrobe as they are designed around freedom of movement and integrated with extra room to grow.
P.S. This was the first product that we made and its still close to our heart.