History will judge us by the difference we make in everyday life of children - Nelson Mandela
This beautiful quote by Dr. Mandela is the truth of every parent’s life. Our children follow us very closely: every action, every word, every choice matters and they ultimately become our reflection. Being examples and role models for our own children is a huge responsibility. It is a journey of self-discovery where each step taken has to be emotional and rationally thought through.
My story, like every parent, started with a lot of self-doubt where I questioned my parenting methods. Trying to create a balance between my personal ambitions and perfect parenting, I always found myself anxious.
Being a parent, I always wanted to give the best to my babies, and so my search for well-designed, natural and sustainable baby products began. I wanted to be sure about my choices be it good sleep, nutrition, skincare, every daywear or play. I just could not find products that fit all of my criteria’s. Very few products made sense to me, and others just gave me a short – term solution. There was no system that could guide me to know what to buy and how much to buy. My why’s and how's never found an answer.
When I got around to thinking about what exactly was missing throughout my experience, a few aspects clearly stared back at me. The involvement and contribution of design to a parent and child’s everyday life was not enough. There was no guidance or empathy shown towards a parent and child to ease out every day routine challenges. Eco-consciousness was barely a topic discussed when it comes to green choices for children. I think this was where I realised my calling - to work in the area of natural colours, materials and contribute something to the community and look everything through the lens of empathy towards parents and children.
The idea of creating Aagghhoo was conceived in the year 2012.
3 years of extensive research on babies and their unexpressed needs lead us to discovery of larger system issues. Aagghhoo was born - aiming to be a gender neutral, functional and natural brand, trying to find sustainable solutions to every collective problem highlighted by real parents. It has been an amazing journey working with right natural colour practitioners and textile collaborators even if it took us a few years to arrive where we are today.
The journey of Aagghhoo continues, where each day we learn a lot more about babies, which strives me to develop more and more products that are best for our little miracles. So that's the journey of Aagghhoo and me the very first Aagghhoo mommy. I run two design companies (The Colour Workshop & Aagghhoo), raising two daughters - juggling between both these mad mad worlds.