When I got around to thinking about what exactly was missing throughout my experience, a few aspects clearly stared back at me. The involvement and contribution of design to a parent and child’s everyday life was not enough. There was no guidance or empathy shown towards a parent and child to ease out everyday routine challenges. Eco-consciousness was barely a topic discussed when it comes to green choices for children. I think this was where I realized my calling - to work in the area of natural colours, materials and contribute something to the community and look everything through the lens of empathy towards parents and children.
The idea of creating Aagghhoo was conceived in the year 2012.
3 years of extensive research on babies and their unexpressed needs leading us to discovery of larger system issues. Aagghhoo was born - aiming to be a gender neutral, functional and natural brand, trying to find sustainable solutions to every collective problem highlighted by real parents. It’s been an amazing journey working with right natural colour practitioners and textile collaborators even if it took us a few years to arrive where we are today.
So that's the journey of Aagghhoo and me the very first Aagghhoo mommy. I run two design companies, raising two daughters - juggling between both these mad mad worlds.