This beautiful quote by Dr. Mandela captures the essence of parenting — a journey where every word, every action, and every choice we make becomes part of our child’s world. As parents, we are the mirrors our children look into.

It’s a responsibility that’s both deeply emotional and thoughtfully rational. And like many parents, my journey began with questions, doubts, and a desire to do better — not just for my children, but for the world they will grow in.

When I became a parent, I was overwhelmed by the noise. I wanted to give my babies the best: better sleep, safe skincare, nourishing food, and clothing that was not just beautiful, but also safe and sustainable.

But the options available often felt short-term, confusing, or simply disconnected from the realities of everyday parenting. There was no clear guidance.

My "why" and "how much" were always left unanswered.

That’s when the core of the problem became clear: design — thoughtful, empathetic, purpose-led design — was missing from the parenting journey.

Products existed, but not systems.

Solutions existed, but not ones made through the eyes of real parents. And so began a new chapter of personal and professional exploration.

In 2012, the seed for Aagghhoo was planted.

Three years of research into babies, their unspoken sensory needs, and the emotional landscape of new parents, led us to something bigger than a product line.

We discovered a gap in how the world approached parenting tools. Aagghhoo was born to address that gap — as a brand that is gender-neutral, emotionally durable, sustainable, and functional.

A place where each product is a gentle answer to a real parenting problem.

We set out to work with natural dye practitioners and textile collaborators who shared our values, even if the journey took longer.

We weren’t building fast.

We were building right.

Today, Aagghhoo stands as a small but growing ecosystem of consciously crafted, sensory-safe babywear and early life essentials — woven with organic cotton, dyed with nature, and built on empathy. It’s a brand made by parents, for parents. And every product is born out of real life — from feeding-time spills to growth spurts, from sleepy mornings to heartfelt cuddles. 

This is not just my professional journey. It’s my life. I run two design companies — The Colour Workshop and Aagghhoo — while raising two daughters who inspire me every day. It’s a dance between design and motherhood, and somehow, Aagghhoo lives in the space where those worlds meet.

We have over 500+ Aagghhoo parents who believe in the same ideas as we do. Their constant encouragement, love and support have made us believe even more in what we have set out to build.  We move ahead, fuelled by the trust they have placed in us.

We’re still learning. Babies continue to teach us how to do better. And every day, we’re listening.

Thank you for being here. Thank you for being part of the Aagghhoo story.

- Navdeep Kaur, Founder